Graphic designing is a critical work involving lots of elements which includes learning a company’s business and depicting its brand message. Any mistake in a design such as an emblem, business card, internet site, brochure, and so on. may even doubtlessly damage the prospects of a company. But a well- thought out graphic design can flip a corporation and its business into a straightforward brand in the eyes of the audience.
To help you learn even more about basic graphic design rules, we’ve put together a list of some common mistakes in graphic design. You just need to avoid these common graphic design mistakes so that you can create stunning graphics, even if you’re not a designer.
1. Too many words.
One of the fastest methods to show your audience off is to include too much text in a chunk of communication that is supposed to be ordinarily visual. This is especially true in the case of infographic and presentation design.
2. Too Many Fonts
As fun as it can be to play with fonts to deliver specific feelings and messages, brands should select two or 3 fonts most on any design piece. the use of a single font also can be impactful because it provides continuity and establishes your brand identity. make sure you maintain the scale of the piece in mind whilst choosing the variety of fonts in addition to the quantity of textual content. Your font should represent the feel and ambiance of the design.
3. Poor kerning
Even though it can sound easy, poor kerning can destroy the general impact that you want to make along with your design. Your written phrases may additionally look completely unreadable or complicated or in some instances, it could also be comical. Pay close attention to kerning if you want your design to be visually balanced.
4. Too Many Colors
One of the single most important design decisions you will make in the creation of your project is your choice of color combinations. Similar to using too many fonts, choosing too many colors or choosing the wrong colors can also make a design ineffective. It can be distracting to use too many bold colors in one piece. Overusing colors can overwhelm readers and make it hard for them to know what to pay attention to. Contrast colors, but keep in mind that they must represent the feeling you are trying to evoke.
5. Lack of Negative Space
Essentially, whitespace, also known as negative space, is the clear space in the design. It doesn’t mean empty space with a white background. Instead, white space is all the unmarked space of any color, background image, pattern, and texture. Adding white space can save designs, making them understandable, visually appealing, and clutter-free. As a designer, you are made to learn various things and among them, the most basic is how to stick to ‘Less is More’ rule.
6. Using of Stock Images
Stock images can be a useful and cheap answer when you’re working on a task that requires precise images. However, using too many stock photos makes a project look cheap and, in some cases, unprofessional. Plus, there are plenty of stock images out there that people will instantly recognize since they’ve seen them all over.
7. Not proofreading
Yes, you are a graphic designer and not a writer, but that doesn’t give you an excuse to pass on proper spelling. Make sure you are always checking over the spelling and grammar before sending a piece to print or hitting send on an email. Grammatical mistakes in graphic design make the whole project go in vain, no matter how great the design is.
8. Designing for yourself.
Finally, it is usually without a doubt imperative that you stay cognizant of the fact that you’re designing a project for a client. Whether or not you’re a freelancer, it’s quite crucial that you keep on with the customer instructions and don’t make adjustments because you think it appears better. The client is purchasing a graphic design, and your task as a designer is to do all you can to assist the client to achieve their vision. If you fail to design for your customer, you end up seeing your design for the local coffee shop that looks like a flyer for a night club.
Graphic designers make common mistakes along with not understanding the instructions from the customers, not gaining knowledge of their business, elevating their expectation because of loud promises, use of many fonts, colors, and turn out to be making the design complicated, and so forth. it might be appropriate if the designer keeps it easy.
Before diving into the real industry, make your grip strength over these mistakes. Once you learn to overcome this, then there’s no looking back.